Business Model
GamesMedia.ca is a distributor of marketing messages on behalf of advertisers.
The broadcast of advertisements is done in three ways:
1) ADVERTISING SERVICES
GamesMedia.ca place, on behalf of advertisers, commercials on their websites and receive payment on a CPT (cost per thousand) or "Cost per Click," according to the contractual agreement between the advertiser and the provider.
2) PRODUCT PLACEMENT
The big Web traffic of an advergame is such an opportunity for an advertiser that it is the subject of many studies and many companies are involved in this type of positioning.
3) DEVELOPMENT OF CORPORATE GAMES
GamesMedia.ca produces corporate games (advergames) on behalf of specific advertisers.